Marketing Profitability
Know Exactly Which Campaigns Make You Money
The Profitability Problem - Revenue Doesn't Equal Profit
Most marketing dashboards show revenue, but ignore costs. You need to know profit, not just top-line numbers.
- Revenue Isn't ProfitYour dashboard shows $100K in revenue from a campaign, but after product costs, shipping, refunds, and fees, you actually lost $15K. You need profit tracking, not revenue tracking.
- Hidden Costs EverywherePlatform fees (Shopify 2%, Stripe 3%), shipping costs, refunds, discounts, product costs—these eat 40-60% of revenue but most tools ignore them completely.
- Negative ROI CampaignsYou're spending $5,000/month on campaigns that lose money after accounting for costs. But because you only see revenue, you keep funding them.
How TrustData Tracks True Marketing Profitability
Connect ad spend, revenue, and all your costs to see real profit by channel, campaign, and keyword in real-time.
- Unified Cost & Revenue TrackingWe automatically pull revenue from your e-commerce platform and ad spend from all your channels, then layer in product costs, shipping, fees, and refunds to calculate true profit.
- Real-Time Profitability MetricsSee actual profit, not just revenue, for every channel, campaign, ad set, and keyword. Know immediately which marketing efforts make money and which lose it.
- Profitability-Based OptimizationGet automatic recommendations on where to increase spend (high-profit campaigns) and where to cut back (low or negative profit campaigns).
Complete Profitability Analytics
Every metric you need to understand and optimize true marketing ROI.
- Profit-Based ROISee actual profit ROI, not just revenue ROAS. Know which campaigns make money after all costs.
- LTV TrackingTrack customer lifetime value by acquisition channel to invest in channels that bring high-value customers.
- Profitability AlertsGet real-time notifications when campaigns go unprofitable so you can act immediately.
TrustData vs Revenue-Only Analytics
Stop optimizing for revenue. Start optimizing for profit.
| Feature | TrustData | GA4 | Others |
|---|---|---|---|
| Profit Tracking | Real-time by channel/campaign | Manual spreadsheets only | |
| Cost Integration | COGS, shipping, fees, refunds | Ad spend only | |
| True ROI Calculation | Profit-based ROI | Revenue-based ROAS only | Revenue-based ROAS only |
| LTV Tracking | Per channel and campaign | Manual calculation | |
| Margin Analysis | By product, category, channel | ||
| Profitability Alerts | Automatic when campaigns go negative | ||
| Break-Even Analysis | Automatic by campaign | Manual calculation |