How is this different from GA4 e-commerce tracking?

GA4 relies heavily on third-party cookies and struggles with cross-device tracking. Our first-party tracking captures 95%+ of journeys vs. GA4's 40-60% post-iOS 14.5. We also provide true multi-touch attribution instead of last-click.

Will this work with my Shopify/WooCommerce store?

Yes. We have native integrations with Shopify, WooCommerce, BigCommerce, and custom e-commerce platforms. Setup takes less than 15 minutes.

How accurate is the attribution compared to what I see in ad platforms?

Ad platforms over-report by 150-300% due to overlapping attribution. Our data shows true revenue contribution, which typically reveals 30-40% of ad spend is misallocated.

Can I still optimize campaigns in Facebook/Google with this data?

Absolutely. We automatically upload accurate conversion data back to ad platforms so their AI can optimize better. You get both better reporting AND better campaign performance.

What attribution models do you support?

We support linear, time-decay, position-based, and data-driven attribution models. You can compare them side-by-side to understand impact.

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Use Case

E-commerce Attribution That Actually Works

Track every touchpoint from first click to purchase. Finally understand which channels drive real revenue, not just last-click conversions.

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73%

of purchases involve 3+ touchpoints

€42K

avg. monthly wasted on misattributed ads

6.2x

improvement in ROAS with accurate data

The E-commerce Attribution Crisis

You're spending thousands on ads but have no idea which channels actually drive sales. Platform analytics credit the last click, ignoring the journey that got customers there.

Last-Click Lies

Google Ads claims credit for conversions that Facebook started. You're over-investing in bottom-funnel channels while starving your top-of-funnel growth engines.

Budget Bloodletting

Without knowing true attribution, you're burning 30-40% of your ad budget on channels that look good in their own dashboards but don't actually drive revenue.

Can't Scale Profitably

You want to grow, but every time you increase spend, ROAS drops. You're flying blind because you don't know which touchpoints matter.

Why Traditional E-commerce Analytics Fall Short

You've tried GA4, platform pixels, and multi-touch attribution tools. Here's why they're failing you.

Cookie Apocalypse

Safari and Firefox block third-party cookies. iOS 14.5+ broke Facebook tracking. Your attribution data has 40-60% blind spots you don't even see.

Impact: Missing 50%+ of your customer journey data

Platform Self-Reporting Bias

Every ad platform inflates their own numbers. Facebook, Google, TikTok all claim credit for the same conversion, showing 150-300% attribution overlap.

Impact: Paying for the same customer 2-3 times

Last-Click Fallacy

Default analytics credits whoever got the final click. The Facebook ad that introduced your brand gets zero credit while Google Brand Search takes all the glory.

Impact: Killing top-of-funnel growth

How TrustData Solves E-commerce Attribution

We built a privacy-first attribution system specifically for the post-cookie world. Here's how it works.

Install First-Party Tracking

Add our lightweight script to your site. Unlike third-party cookies, this tracks visitors using your own first-party data—immune to browser blocking and privacy updates.

Works on Safari, Firefox, and all browsers
Captures 95%+ of visitor journeys
No impact on site speed (< 15KB)
Privacy-compliant by design

<script async src="https://cdn.trustdata.io/track.js" 
        data-site-id="your-site-id">
</script>

Unified Data Collection

We automatically pull conversion data from your store (Shopify, WooCommerce, etc.) and match it with ad platform data from Google, Facebook, TikTok, and more.

Auto-sync with major e-commerce platforms
Connect all your ad accounts in minutes
Real-time revenue tracking
Handles returns and cancellations

Multi-Touch Attribution That Makes Sense

See exactly how customers move through your funnel. No more guessing which channels work together—view the complete journey from awareness to purchase.

Visual customer journey maps
Credit distributed across all touchpoints
Compare attribution models side-by-side
Filter by product, campaign, or time period

Built for E-commerce Teams

Everything you need to optimize your ad spend and scale profitably.

Revenue Attribution

Track actual revenue, not just conversions. See LTV, repeat purchase rates, and which channels drive the most valuable customers.

Cross-Device Tracking

Customer browses on mobile, buys on desktop? We connect the dots without third-party cookies.

Product-Level Insights

Understand which channels drive sales for specific products or categories. Optimize campaigns by SKU.

Conversion Upload

We automatically send conversion data back to ad platforms to improve their AI optimization—with accurate attribution.

TrustData vs. Traditional E-commerce Analytics

See why growing e-commerce brands are switching to TrustData.

Feature	TrustData	GA4	Others
First-party data tracking	true	Partial	false
Works post-iOS 14.5	true	Limited	Broken
Cross-channel attribution	Full journey	Last-click only	Single platform
Revenue tracking	Real-time	Delayed	false
Setup time	< 15 minutes	2-4 hours	Days/weeks
Conversion uploads to ad platforms	true	false	false

Frequently Asked Questions

Ready to Stop Guessing Which Ads Work?

Join the waitlist and get early access to attribution that actually tracks your customer journey.

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